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Hosting A Year-End Function To Look Forward To
Another year has flown by and before you know it we’ll be blasting off some fireworks to welcome in the new year. Unfortunately, this is also the period where the year-end slump starts to set in as employees’ energy levels and motivation starts to dwindle. Luckily, you have an ace up your sleeve that is […]
The Challenges of Events Management and Planning Ahead
It’s late at night, you’re losing sleep as you run through a checklist in your head to make sure you haven’t forgotten anything. This can only mean one thing: event day is closing in! It is completely normal to experience a sense of unease as the clock ticks off, even if you have double-checked everything […]
Using The 5 Cs of Event Management to Make Your Next Event a Success
The time has come to start planning your next event and the pressure is on! You might have a good idea of what you want to achieve with this event, but uncertainty starts to creep in when you start trying to wrap your head around all the small details that need to be taken care […]
Event Management Tips to Consider for Your Next Endeavour
Event management is a fast-paced and unpredictable field that often requires event planners to adapt to sudden changes. It is exactly this dynamic nature that makes planning an event such an exciting occupation for many. Event managers need to be able to roll with the punches, but if they have a structured plan in place […]
Four Things Event Professionals Have In Common With The Cast Of GLOW
If you haven’t had a chance to watch Netflix’s newest series, GLOW, we suggest you have a gander and then get back to this blog. Set in Los Angeles in the 1980’s, GLOW, which stands for “Gorgeous Ladies Of Wrestling” is a laugh-out-loud comedy drama that follows a cast of misfits as they transform from […]
The Best And Worst Corporate Event Planning Advice We’ve Ever Heard
In the twenty-plus years we’ve been in the event industry, we’ve been given some priceless pieces of advice. We’ve also heard some real humdingers. We’ve rounded up the best, and worst corporate event planning advice we’ve heard so that you don’t fall victim to these well-meaning, yet potentially disastrous, pieces of advice. “Don’t Sweat […]
Five Essential Post-Corporate Event Action Points
Contrary to popular belief, the hard work involved in a corporate event doesn’t end once your venue is packed up and your guests have gone home. If you want to ensure your corporate event achieves its objectives – regardless of what these are – you need to tick off the following five action points once […]
Five TED Talks All Corporate Event Planners Should Watch
Since TED talks first launched, the free to stream “Ideas worth spreading” platform now boasts over 2000 informative, inspiring talks on some of the biggest issues facing humanity today. A veritable smorgasbord of ideas, TED talks owe their popularity to the ease with which one can tap into the minds of some of the greatest […]
Four Myths About Working In Corporate Event Management, Busted
We’ve said it before and we’ll say it again, corporate event management is not for the faint of heart. What it is though, is a vocation that’s shrouded in misconception. If you’ve ever been taken for a wedding planner or fielded responses of “How glamorous” when asked what it is that you do for a […]
Beat The Clock With Our Corporate Event Management Software
No matter how good of an event planner you are, there’s one saboteur you’ll always be up against: time. Racing against the clock as you attempt to cross everything off a lengthy to-do list can send even the most seasoned event planner spinning in circles. This constant battle against the clock inspired the way we […]
The Six Event Assets Brimming With Event Data
The beauty of data is that it’s everywhere – you just need to know where to look. And the key to creating data-driven events lies in continuously mining all event data assets for these vital nuggets of information. If you’re not sure where to begin unearthing this precious data, read on. We’ll show you where […]
The Five Major Ways Investing In An ERM™ Solution Pays Off
Just like the most prudent investments – that beach house that’s now worth ten times the amount you bought it for, the money you spent on an MBA, or those units trusts you bought back in the day, the proverbial dividends paid out by ERM™ software are prolific. If you’re wondering what these benefits actually […]
How ERM™ Helps To Solidify Your Overarching Brand Promise
Today’s consumers are notoriously fickle, flitting from one brand to another in search of an authentic customer experience with a brand they deem worthy of their trust. But if your events aren’t unmistakably aligned with your brand promise, you’re unwittingly conveying the sentiment that your brand is unpredictable at best, and untrustworthy at worst. […]
Five Signs You Need ERM™ Software, Stat
The events that drive brand awareness and result in ROI are the ones that are tailored to the needs and wants of your guests. But to get more than a glimpse into the people behind the names on your guest list, you need to harness the power of data. Enter ERM™ software(Event Relationship Management), the […]
Three Things Your Event Guests Wished You Knew (And What To Do About It)
You’ve spent months meticulously planning an event, sourcing the perfect venue, ironing out last minute crises and executing what’s arguably, a kick-ass creative brief. Your event goes off without a hitch (or without any that your event guests notice, that is). But that’s where it ends. Sales haven’t spiked, nor has social media lit up […]
How To Make The Most Out Of Form Fields
To paraphrase an often-used aphorism, ‘the form field is mightier than the spreadsheet’. That’s right, form fields are your secret weapon when it comes to creating events that resonate with your guests and preserve the sanity of your event team. But only when they’re used correctly that is. Contrary to popular belief, form fields benefit […]
How Event Data Can Benefit Your Sales And Marketing Team
In one of our recent blogs posts, we talked about the term ‘Smarketing’ – the alignment of sales and marketing in an effort to better nurture leads and close sales. Smarketing owes its efficacy to the fact that the more information your sales and marketing teams have to work with, the more effective they are […]
The Three Most Common Reasons Corporate Events Fail
There are many reasons corporate events fail to elicit the desired response, despite spending eye-watering sums on world-class events, yet when you look beyond the impressive keynote speaker, bespoke menu, and breathtaking venue, attendees remain miles away from becoming brand advocates. Corporate events, when done properly, can spark a conversation between your guests and your […]
The Event Manager’s Guide To Marketing Terms
As events become increasingly intertwined with digital marketing strategies, the number of acronyms and buzzwords flung around the space grows exponentially. If deciphering event marketing speak feels like a job in itself, fear not. We’ve explained some of the most common digital marketing terms associated with events, below: ERMTM Also referred to as Event Relationship […]
How To Boost Email Invitation Open Rates
Despite big budgets and access to expert designers and copywriters, many brands fail to elicit the desired response from their email invitations. The reason? Email invitations that fall short of the mark. In order to ensure your attendance rates are optimal, you need to woo your guests with an engaging email invitation that piques their […]