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planning a successful exhibition

9 Tips To Help You Plan A Successful Exhibition

Planning an amazing exhibition that leaves guests wanting more takes time, effort and a lot of careful planning. Whether you’re organising a large-scale trade show or a smaller, more exclusive event, there are a couple of things to consider to ensure your event runs smoothly. Here are nine tips to help you plan a successful exhibition that will impress your attendees and leave a lasting impression.

Define your objectives

Before you hit the drawing board and begin planning your exhibition, it’s important to define your objectives. What are you hoping to achieve with this event? Are you trying to generate leads, build brand awareness or launch a new product? Once you have a clear idea of what your goals are you can start developing a solid strategy to achieve them.

Choose the right location

Choosing the right location is vital and by no means an easy undertaking. You’ll need to consider factors such as accessibility, foot traffic, parking and the size and cost of the venue. The venue should be easy to find and would ideally be close to both your suppliers and your guests. The venue should also be practical for the type of exhibition you have in mind, and have the necessary facilities to pull off everything you have planned.

Set a budget early on

Setting a budget is difficult, but sticking to it is often harder! You’ll need to consider several expenses such as venue rental, marketing, staffing and catering. Make sure you allocate your budget wisely from the beginning and keep track of all your expenses to avoid overspending. It’s always wise to set a portion of the budget aside for when that inevitable hiccup occurs and you need a bit of extra capital.

Develop a marketing plan

A comprehensive marketing plan is crucial if you want to reach a wide audience. You might need to consider a variety of channels if you want to reach your target audience. Social media is often an easy and inexpensive way to start marketing your exhibition. Captivate your audience by using eye-catching visuals that grab people’s attention and convey your message clearly.

Create engaging content

Make sure you offer something of value to your audience, such as educational sessions or interactive exhibits. Create an immersive experience for your attendees that they will long for once they leave. Things such as decor, entertainment and planned activities can go a long way towards creating a more exciting environment for guests.

Recruit the right people

When you have the right team by your side you can get things done quickly and react to crises in an instant. You’ll need a team of skilled employees by your side who can manage everything from logistics to marketing if you want to plan a successful exhibition. On top of that, you will likely need to deal with various suppliers and sub-contractors, so make sure you foster a relationship with the right people for the job.

Use events management software

Events management software can streamline your exhibition planning process and help you keep everything organised. Manage tasks such as registration, ticket sales and gathering attendee data on one convenient platform.

Prioritise Safety

Guest safety should be highlighted at any exhibition, and failure to do so can have far-reaching consequences. You’ll need to consider factors such as crowd control and emergency response and always keep to health and safety regulations. Make sure you have a comprehensive safety plan in place and that staff are properly trained to respond to different situations.

Follow up with attendees

You need to follow up with attendees if you wish to build lasting relationships. You can use different channels such as email and social media to stay in touch with your audience and continue building connections. Following up also gives you insight into your guests’ experience, which can be used to improve future exhibitions.

We hope you found this article helpful, and that it can help you plan a successful exhibition that guests will be talking about for years to come!

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event strategies to reach online audiences

Developing Event Strategies To Reach Online Audiences

Having an online presence has become an essential part of event planning. If people can’t find you online, it’s likely that a large chunk of your target audience will never hear about your events. With the prevalence of social media and digital marketing, event planners have many opportunities to reach out to their audiences and promote their events. However, the competition for online attention is fierce and event planners need a solid strategy if they wish to stand out from the crowd. Come along as we explore some of the best event strategies to reach online audiences more effectively, along with some tactics you can use to promote events online.

Get to Know Your Target Audience

The first step in reaching an online audience is to better understand who they are. If you don’t know who your target audience is your marketing efforts will be wasted on people who aren’t necessarily interested in your offering. You need to know what their interests are, where they spend their time online and what type of content they engage with. This information will help you create targeted marketing messages and choose the right platforms to promote your event.

Get Active Online

Social media is an excellent way to reach a large online audience, but it is also a great way to engage with a specific group. Platforms like Facebook, Twitter, LinkedIn and Instagram have made it easier to identify like-minded individuals, and most people even list their interests for all to see. If you create compelling content and use the right hashtags, your target audience will be able to find you before you find them.

Social media enables event planners to reach out to groups or individuals that are more likely to show interest in your events. For example, if you are hosting a fashion show, you can promote the event on a forum where users are discussing the latest fashion trends. Not only is this a cost-effective event strategy to reach online audiences, but it also gives organisers the opportunity to engage directly with their target audience. Users can also share your content with their friends, thereby increasing engagement with minimal input.

Generating Content Is Important

Engaging content provides value to your audience and ensures that they don’t forget about your brand after an event. This is why it is important to keep generating content throughout the year and not only leading up to events. You can write blogs, post videos, host webinars and share content that relates to your industry.

Continually generating content will help you build your brand and attract a loyal audience. Your content will have a significant effect on your brand identity and the way the audience perceives your company, so be sure to always put your best foot forward online.

Use Email Marketing

Email marketing is a powerful tool for promoting events and engaging with your audience. You can use email to send targeted messages, promote registration and provide updates about upcoming events. Email marketing is most effective when you are targeting people that have attended your events in the past, so be sure to ask for an email address at your next event!

To increase engagement, emails need to be visually appealing and include a clear call to action. The RSVP Agency offers email invitation design and copywriting services that can help you create the perfect electronic invitation. Create unique designs for every event to attract guests and expand your reach online.

Developing event strategies to reach online audiences requires a combination of tactics, but it’s never too late to start. Expand your reach and make your next event more memorable when you take advantage of all the online world has to offer!

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Using Social Media for events

How Do You Go About Integrating Social Media Into Your Events

Social media has become an essential part of many of our lives, and just about every business now has an online presence. From connecting with friends to sharing selfies, social media platforms have revolutionised the way we communicate. As an events manager, integrating social media into your events is essential if you want to increase engagement, boost brand awareness and reach your target audience more effectively.

Let’s discuss some of the benefits of using social media to improve your event!

Increase Engagement

Social media platforms provide an excellent opportunity for organisers to connect with attendees before, during, and after the event. Promoting the event across social media platforms allows attendees to share their thoughts online and post photos and videos about the event. It provides a sense of community, and if you can persuade your followers to share it with their friends it should increase attendee engagement a great deal. You can post regular updates before the event to keep attendees informed and generate hype about specific activities planned for the day.

Expand Your Reach

By leveraging social media platforms, you can reach a wider audience for a fraction of the cost of traditional marketing tactics. By encouraging attendees to share their experiences on social media and using relevant hashtags, you can reach people who are not attending the event but share similar interests with those who are. This is a great way to create buzz around the event and attract new attendees for future events. Social media grants insight into what your business is all about and increases your reach across the world.

Improve Event Promotion

Social media platforms offer a cost-effective way to promote your events. By creating social media campaigns and running targeted ads, you can reach your target audience and drive attendance. You can also collaborate with influencers and partners to amplify your event promotion and use their reach to increase your network.

Collect Content From Attendees

The content shared by your guests on social media is a valuable asset for event managers. This is an opportunity to collect authentic and engaging content such as photos, videos and feedback. This can then be repurposed for future marketing campaigns and used to better understand your target market. It is also an excellent way to showcase attendees having a blast at your affair and generate social proof for your events.

Now that we’ve examined the benefits of integrating social media into events, let’s discuss some tips to get you started.

Create a Dedicated Hashtag

Creating a dedicated event hashtag is the first step to integrating social media into events. The hashtag should be short, catchy and easy to remember. Promote the hashtag across social media platforms, websites and marketing materials to encourage your audience to use it.

Get to Know Your Audience

Social media platforms can help you better understand your target market. People often list their likes and dislikes for all to see, so it’s just a matter of compiling this data. Events managers often make use of events management software that generates a detailed list of attendees and their preferences. When you get to know your guests beforehand catering for their needs becomes less of a challenge.

Create Moments Worth Sharing

Compelling attendees to share their experiences on social media is often the biggest battle. Provide photo opportunities, create social media walls and run social media contests to incentivise attendees to share their experiences. If you are able to get an influencer on board a meet and greet might just help your event go viral!

Live Stream the Event

Live streaming the event on social media platforms such as Facebook, YouTube and Instagram is an excellent way to reach a wider audience and provide an immersive experience for those who can’t attend the event in person.

With all of this in mind, we hope that you can go forth and create a social media strategy that complements your event and provides a memorable experience for all of your attendees.

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Automating Event Management

The Benefits of Automating Event Management Processes

Automating Event Management

We live in an age of innovation, where technology has evolved to the point where complex tasks can be completed with a simple click of a button. And thank goodness for that, because if you want to keep up with the speedy pace of modern-day life, you will no doubt require all the help you can get. Event management is no different, and technology goes hand-in-hand with organising a memorable affair. Luckily, automating event management processes is simpler than ever!

If you are planning a large-scale event you have to coordinate multiple components such as venues, catering, marketing, entertainment and activities. And with the advent of automation technology, event planners can breathe a sigh of relief as many of these processes can now be automated. Automating event management processes has revolutionised the industry, saving time and minimising effort while increasing accuracy and efficiency.

Here are some of the ways automation technology can help you plan your event:

Registration and RSVP

Online registration systems have become a popular way of managing event attendees and gathering information. Events management software streamlines the registration process and makes it exceedingly simple to RSVP to the event.

Events planners will receive updates on the number of guests attending the event and have access to information on each guest. This software even has the capability to automatically send an email reminder to guests that have yet to respond eliminating the need for manual processing.

Communication and Invitations

Good communication plays a key role in the success of any event. Automation tools can be used to manage communication with attendees, sponsors and vendors. These tools allow event planners to create and send targeted, customised emails and newsletters automatically.

With the right invitation design, you can attract more of your target market to the event. And with the right invitation management system in place, you can rest assured that all of your communications are taken care of. Everything from the save-the-date email up to the post-event survey will automatically be delivered to guests.

Improved Data Management

One of the biggest perks of automating event management processes is the amount of time it saves. On top of this, it reduces the likelihood of errors and oversights occurring. This is especially true when it comes to data management, which would otherwise be a time-consuming task, often subject to human error.

Automation tools allow event planners to manage attendee data effectively and efficiently by providing a central database where event planners can store and manage attendee information. This database can store registration details, contact details, payment information and even the dietary preferences of guests in one convenient place. Giving you easy access to all the data you need to plan a spectacular event.

Automating event management processes is transforming the way events are planned, executed, and managed. This technology has made it easier for event planners to manage different aspects of event planning without having to hire an entire team. Automation also helps to provide attendees with a more seamless experience from beginning to end. With all this extra time on their hands, event planners can now focus on the most important part of their jobs: creating memorable experiences for all of their attendees.

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Catering at a luxury event with a wide choice of delicious gourmet desserts displayed on a long buffet table

Creating an Engaging Event Experience That Guests Will Remember

Hosting an unforgettable event is no simple task and the success of your event often hinges on whether or not you were able to produce engaging event experiences. As an event organiser, one of your main goals is to provide attendees with an experience that will stay with them for a long time. You want to create an environment that is engaging, memorable and most importantly, fun! So, how do you go about creating an engaging event experience?

Understanding Your Audience

The first step to creating an engaging event experience is to know your audience. If you can tap into your guest’s interests and figure out what excites them, you’ll have a strong base to work from. If your guest list is mainly made up of young professionals, you might want to consider a more interactive and tech-savvy setup. If your guests are mostly families with kids, it might be best to create a more kid-friendly environment, with activities that appeal to both young and old.

The type of guests you are expecting can also help you choose the right entertainment that is most likely to appeal to that demographic group. Our innovative RSVP management system is able to deliver live reports on the guests that are attending and provide details about some of their preferences. With this in place, you can get quick access to valuable info that helps you better understand your audience.

Choose a Theme

Creating a theme for your event is a great way to get your guests excited and can make the event feel like a cohesive experience. A theme can be as simple as a unified colour scheme or as complex as a full-blown concept that incorporates props, lighting schemes and various decorations. Let your imagination run wild as you create a unique atmosphere that leaves a lasting impression and transports attendees to a whole new world.

Take Advantage of Technology

Technology can be a great tool to help you create engaging event experiences for young and old alike. You could include interactive displays that guests can use to navigate the event or set up a Virtual Reality experience for attendees to enjoy. You can make use of social media walls to encourage interaction with social platforms on a live feed. You can even design an event app that keeps guests informed about the schedule of the event and activities that are available. Making use of events management software can also take a big load off of your shoulders during the planning phase of your event and help you keep track of your progress.

Having a Variety of Activities

You need to have a variety of activities if you wish to keep your guests engaged and interested for the duration of the event. Try to include interactive exhibits and workshops, live performances, games, giveaways, tours and competitions to keep things interesting. Don’t forget to also include some downtime for guests to give them an opportunity to relax and network, or have a dedicated area such as a food court for this specific purpose.

Respond to Problems

It is important to gather feedback from your guests both during and after the event. You can send out surveys or ask for feedback in real time using social media or an event app. Not only will this help you improve future events, but gives you an opportunity to react to problems during the event. For example, if attendees are complaining about long queues at food vendors on social media, you might be able to address the problem before the day comes to an end.

Creating an engaging event experience takes a lot of planning and you need to have the right information at your disposal. However, it’s all worth it at the end when your guests are leaving the venue with fond memories of their day, excited for the next event you will host!

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exhibitions for your busines

The Importance of Exhibitions for Your Business

exhibitions for your business

Exhibitions and trade shows have played an important role in the business world for many years. These events provide companies with an opportunity to showcase their products and services, network with peers in their industry, get up to date with the latest trends and meet new people. In today’s increasingly competitive business environment, where just about everyone has a digital presence, it is more important than ever for companies to host exhibitions as a way to distinguish themselves from their competitors and build brand awareness.

So why are exhibitions for your business so important?

Exhibitions are Great for Networking

Exhibitions present a great opportunity for companies to network with others in the same industry. You are able to meet new potential clients in this space more easily than in most other places because attendees have a shared interest that brings them together. You can host your own exhibition or even attend other exhibitors’ events to build relationships with suppliers and exchange ideas with other industry professionals. As the saying goes: it’s not about what you know, it’s about who you know!

Promoting Products and Services

This might be the most obvious reason to become part of an exhibit, as every business owner relishes the opportunity to promote and display their offering to a large audience. Trade shows are an excellent way to generate hype around a product or service and some companies even choose to launch new products at these events. It also allows you to demonstrate your product’s features and gives potential clients a chance to try the product for themselves.

Build Your Brand

Exhibitions enable businesses to build their brand, increase brand awareness and differentiate themselves from their competitors. This is especially important for small businesses and startups, as it can be hard to differentiate yourself from your competition in a digital space. When you have an interesting and unique exhibit you have a good chance of grabbing the attention of attendees to listen to your product pitch. This gives you an opportunity to interact with consumers in a meaningful and memorable way.

Gain an Insight Into The Market

One of the best ways to gain a competitive advantage in any business is to stay up to date with developments in your field. By attending exhibitions, businesses can gain insight into the latest market trends and get to see what their competitors are working on. Exhibitions present an excellent opportunity to gather information on new products and services. These trade shows will often dedicate time to information sessions or presentations by experts in the industry, allowing you to learn from the best while attending.

Generate Leads and Sales

Business Exhibitions are a vehicle to generate leads and make sales. By exhibiting, you can interact directly with potential customers, answer their questions, and explain the finer details of your product or service. Exhibits help you bring your offering to those customers who are most likely to be interested therein, especially at industry-specific trade shows.

It is clear that hosting exhibitions for your business is a crucial aspect of business success and provides businesses with numerous benefits. So, if you haven’t started already, it might just be time to plan your next exhibition!

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event registration

Why Is Gathering Event Data So Important?

Information is key to running a successful business in this day and age, and the events industry is no exception to this rule. By gaining insight into your target market you are able to better focus your marketing efforts on those people that are more likely to interact with your company. The importance of gathering event data cannot be overstated and with all the tools we have at our disposal nowadays it’s a shame to let this opportunity to better understand your clientele go to waste!

Gathering Data Before The Event

Before you can host the perfect event, you need to understand who you are hosting it for. Collecting as much data as possible from your attendees before the event allows you to gain valuable insight into your audience and allows you to structure your event according to this information. Having an overview of the demographics of the attendees can help you when deciding what activities to include, what kind of entertainment to choose and even what the food and beverages might look like. For example, if the majority of your attendees are pensioners you probably won’t need any jumping castles, but if they all decide to bring their grandchildren you’ll have to rethink your approach.

RSVP Software and ticket forms can be very useful in gathering accurate event data from those that have indicated they will be attending the event. When buying a ticket, attendees can be asked to include their personal information such as names, job titles, email addresses, age and dietary requirements just to name a few. This info allows you to then focus your efforts on impressing the right people on the day of the event and should help your marketing effort a great deal in the future.

Gathering Data At The Event

When attending an event, most people would not like to be approached to answer a bunch of questions while trying to enjoy themselves, so your approach will have to be a bit more subtle. Surveys can provide you with a lot of information, but you will have to be smart in your approach and you might have to keep your questions to a minimum. When your guests check in to the event you will automatically receive certain figures such as the number of attendees, who they are, and how many no-shows you had. By requiring guests to check out when they leave you will also be able to see how much time they spent at the event. Ideally, there will be a short survey at the checkout to gauge your guests’ enjoyment of the event and collect any comments that they may have.

Gathering Data After The Event

Checking in with your guests after the event could allow you to gather more data, but it also shows them that you appreciate their support and value their input. A follow-up email should include a survey requesting feedback from attendees and could also contain photos from the event and details about upcoming events. Just be sure to send these emails shortly after the event to encourage engagement while the event is still fresh in attendees’ minds.

Once the dust has settled after the event and all of the data has been compiled, certain trends, that can help you better plan for future events, should start to emerge. By now it should be clear that gathering event data during every stage of the process is not only important but necessary if you wish to remain competitive in the information era.

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Woman Enjoying Sparkler in Festival Event

Adventure In South Africa: Things To Do In December

South Africa is a truly unique country with an abundance of natural beauty and a diverse range of attractions and historical sites. No matter which province you find yourself in, there is lots to see and loads to do. As the warm months roll in at the end of the year, many residents and tourists are on the lookout for things to do in December, and the tip of Africa is the perfect place to go!

Visit The Coastlines

South Africa boasts some of the most beautiful coastlines in the world, with gorgeous beaches that stretch for thousands of kilometres. Take a drive through the Cape peninsula in the Western Cape or pack your bags for an adventurous hike and experience the majesty of the mountains on one side, with stunning blue waters of the Atlantic Ocean on the other.

If you are more interested in a romantic walk next to the beach the Golden Mile in Durban, Kwazulu Natal, might be one of the best places to watch the sunset on the golden sands of the warmer Indian Ocean. For those looking to visit the place where the South Atlantic meets the Indian Ocean, Cape Agulhas, also the southernmost tip of Africa, is the perfect spot to go for a day out with family and friends.

The adrenaline junkies among us need not be dismayed and there are many adventures that await eager visitors. South Africa has some of the best surfing spots in the world littered throughout the country and many surfers travel from far and wide to tackle these famous waves. If this doesn’t get your heart racing, one of the most exciting things to do in December is to hop on a boat and go diving with sharks, or get up close and personal with the Southern Right Whales as they make their way past the coast each year.

Visit The National Parks

There are 21 national parks spread across South Africa that cover nearly 4 million hectares of land. Within these parks, you will find an abundance of wildlife, with many that are unique to the African continent. The most famous of these parks is arguably the Kruger National Park, with close to a million people visiting every year.

The Golden Gate Highlands National Park in the Free State is another expedition worth mentioning, as this is one of the few places where guests are able to see ancient San rock paintings up close.

The national parks play host to incredible wildlife safaris that offer visitors the unique opportunity to encounter the big five: the African lion, Cape buffalo, African elephant, African leopard and rhinoceros. For intrepid hikers, 4×4 enthusiasts and safari fans, visiting these national parks should be at the top of the list of things to do in December!

Visit Museums and Heritage Sites

South Africa has a colourful past and many museums and historical sites that help to tell the story of the events that have shaped the country. If you’ve had enough fun in the sun you can choose to visit one of the many indoor museums that display artefacts from the recent- or very distant past. If you wish to learn more about the country’s path to democracy you can visit sites like Constitution Hill or the Apartheid Museum for an in-depth look at events and key figures during this time.

If your interest lies more in the prehistoric, the National Museum of Natural History and the Origins Centre will not disappoint, as these sites house some of the most significant archaeological finds in recent history.

South Africa is home to a number of UNESCO World Heritage Sites that carry a great deal of cultural and natural significance. One of these is Robben Island, where many political prisoners were housed during apartheid, including former president Nelson Mandela.

So if you are looking for things to do in December in South Africa you honestly don’t have to look very far! Adventure and excitement can be found around just about every corner of this colourful landscape.

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Events concept with alarm clock on green background

Event Management Tips to Consider for Your Next Endeavour

Event management is a fast-paced and unpredictable field that often requires event planners to adapt to sudden changes. It is exactly this dynamic nature that makes planning an event such an exciting occupation for many. Event managers need to be able to roll with the punches, but if they have a structured plan in place for the event it becomes far easier to manage any contingencies.

 

Here are some event management tips to help you get started with your event plan. 

Send Your Invites at the Right Time

If you send your invite too early your attendees might be unsure of their own schedules at that time. This might cause attendees to either decline the invitation or simply ignore it. If you send your invitations too late you might find that their schedules are already full.

Unfortunately, there is no set amount of time that guarantees a higher attendance, as every event is different. Generally, it is better to send your invites no later than four weeks before the event and no earlier than six weeks before the event. This allows for enough time to properly plan and execute the event while also affording attendees time to plan their schedules. 

Pay Close attention to Your Guest List

Knowing how many people are attending an event is valuable information that can be used to your advantage. Whether you are hosting virtual, hybrid or face-to-face events, this piece of info helps you to plan more effectively and ensures that you are able to stay within your event budget. Knowing who your guests are is often equally important, especially if you are sending email invitations to attendees and gathering feedback.

Some event software solutions are capable of generating guest lists and tracking email invitation bounces, allowing organizers to see how many guests have declined or failed to RSVP by the due date. This takes a load off of the event manager’s shoulders and enables them to have easy access to guest information.

Welcoming Attendees to Your Event 

No guest wants to show up to an event feeling lost and not knowing where to go. Having a well-branded and clearly visible entrance to your event hall is important to help guests navigate. Having a team member available to greet your attendees with a smile can also go a long way toward making them feel welcome.

This meet and greet is the perfect opportunity to supply guests with everything they need for the event such as name badges, accreditation or the event schedule. When your attendees enter your event in a good mood, feeling appreciated, it reflects positively on the event as a whole. 

Follow up With Attendees 

By following up with attendees after an event you are able to gauge their experience and gather valuable insights. However, the challenge often lies in persuading guests to respond to follow-up questionnaires. A well-designed questionnaire could compel attendees to provide their feedback, but the timing is likely the most important factor.

Ideally, a follow-up should be done within a few days, be it telephonically, by email or in person. Attendees are less likely to respond if the event was concluded weeks prior to the follow-up. 

We hope that these event management tips will help to guide you as you plan any future events. Many organisations choose to use an all-in-one event software solution that does a lot of the heavy lifting and helps them avoid many of the pitfalls we’ve discussed. This software automatically sorts information and takes care of some administrative tasks, such as sending invites and compiling a list of attendees. This has the potential to free up a lot of your time as an event manager, allowing you to focus on more important matters. And if there’s one thing you can never have enough of, it’s time!

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glowcover

Four Things Event Professionals Have In Common With The Cast Of GLOW

If you haven’t had a chance to watch Netflix’s newest series, GLOW, we suggest you have a gander and then get back to this blog. Set in Los Angeles in the 1980’s, GLOW, which stands for “Gorgeous Ladies Of Wrestling” is a laugh-out-loud comedy drama that follows a cast of misfits as they transform from ordinary women into over-the-top wrestling superstars. With Alison Brie as the comedy’s protagonist, and Marc Maron as the tough talking oddball director, the series explores the inner lives of women who against all odds, break into the spotlight by embracing their inner strength.

 

While it’s safe to say that you probably don’t conduct your day in a day-glo leotard and cape, we think you’ll identify with the following story arcs and themes that the series so cleverly portrays.

 

“Fake it till you make it” is a mantra that’s all-too familiar

Pulling off moves like the suplex and the chokeslam was not something that came naturally to the characters, but the more they practised – often with hilarious results – the easier it became. After a few rounds in the ring, their moves echoed the real thing.

Just like the ladies of GLOW, event professionals – at some point in their career – have to fake it until they make it. Whether it’s keeping a calm facade in the midst of a chaotic set-up, or assuring a client that the keynote speaker will arrive on time, event professionals know that the only way to succeed often entails feigning confidence, even when you’re faced with a stressful situation that’s completely out of your comfort zone.

Improvisation leads to inspiration

Lead actress Brie, who plays Ruth, is first without a wrestling alter-ego. Left to her own devices, she improvises and comes up with a Russian speaking persona who successfully takes on the all-American star of the show, Debbie.

Much like the improvised wrestling we see on the show, the nature of the event industry requires a lot of quick-thinking. If something goes awry, event professionals have to think on their feet and come up with a solution to a problem

 

Show up –  no matter what

The ladies of GLOW aren’t used to hours spent training in the ring, nor are they accustomed to running a 5k at the crack of dawn. After a night out downing tequila, the last thing they feel like is hitting the gym, but they do. And the payoff is well worth the pain.

Event professional have to deal with a lot. Late nights, long days on the road and meetings that seem to take an age make getting out of bed that much harder. But despite a gruelling schedule and very little sleep, event professionals show up, no matter how tired or busy they are. 

 

Creativity goes a long way

Sure, the budget may be on the slim side, but the women of GLOW aren’t anything but creative when it comes to crafting their costumes. From using nail polish as a teeth stain (not recommended), or raiding the closet of their fashion-loving, trust fund baby of a producer, the ladies turn to ingenuity and come up with creative solutions to outfitting themselves on a shoe-string budget.

Thriving in the event industry requires a unique blend of creativity and strategy. Whether you’re finding a replacement for a caterer at the last minute, or tasked with shuttling VIPs to a safari-themed gala dinner under the stars, finding creative solutions to sticky situations is all in a day’s work for an event professional.

Did GLOW resonate with you as an event professional? We’d love to know!

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