Having an online presence has become an essential part of event planning. If people can’t find you online, it’s likely that a large chunk of your target audience will never hear about your events. With the prevalence of social media and digital marketing, event planners have many opportunities to reach out to their audiences and promote their events. However, the competition for online attention is fierce and event planners need a solid strategy if they wish to stand out from the crowd. Come along as we explore some of the best event strategies to reach online audiences more effectively, along with some tactics you can use to promote events online.
Get to Know Your Target Audience
The first step in reaching an online audience is to better understand who they are. If you don’t know who your target audience is your marketing efforts will be wasted on people who aren’t necessarily interested in your offering. You need to know what their interests are, where they spend their time online and what type of content they engage with. This information will help you create targeted marketing messages and choose the right platforms to promote your event.
Get Active Online
Social media is an excellent way to reach a large online audience, but it is also a great way to engage with a specific group. Platforms like Facebook, Twitter, LinkedIn and Instagram have made it easier to identify like-minded individuals, and most people even list their interests for all to see. If you create compelling content and use the right hashtags, your target audience will be able to find you before you find them.
Social media enables event planners to reach out to groups or individuals that are more likely to show interest in your events. For example, if you are hosting a fashion show, you can promote the event on a forum where users are discussing the latest fashion trends. Not only is this a cost-effective event strategy to reach online audiences, but it also gives organisers the opportunity to engage directly with their target audience. Users can also share your content with their friends, thereby increasing engagement with minimal input.
Generating Content Is Important
Engaging content provides value to your audience and ensures that they don’t forget about your brand after an event. This is why it is important to keep generating content throughout the year and not only leading up to events. You can write blogs, post videos, host webinars and share content that relates to your industry.
Continually generating content will help you build your brand and attract a loyal audience. Your content will have a significant effect on your brand identity and the way the audience perceives your company, so be sure to always put your best foot forward online.
Use Email Marketing
Email marketing is a powerful tool for promoting events and engaging with your audience. You can use email to send targeted messages, promote registration and provide updates about upcoming events. Email marketing is most effective when you are targeting people that have attended your events in the past, so be sure to ask for an email address at your next event!
To increase engagement, emails need to be visually appealing and include a clear call to action. The RSVP Agency offers email invitation design and copywriting services that can help you create the perfect electronic invitation. Create unique designs for every event to attract guests and expand your reach online.
Developing event strategies to reach online audiences requires a combination of tactics, but it’s never too late to start. Expand your reach and make your next event more memorable when you take advantage of all the online world has to offer!