Creating a Buzz: Using Social Media for Event Promotion

Social media is everywhere you look, and if you want to be seen, you need to stand out! With its vast reach, social media presents unparalleled opportunities for event planners to amplify their event’s presence. Your social media marketing strategy can make the difference between a forgettable event and a sensational one. But don’t fear! We’re here to help you harness the power of social media for event promotion to ensure every event is overflowing with eager attendees.

Start with a Plan

The foundation of a successful social media campaign lies in a well-crafted plan. This plan should outline your goals, identify your target audience, establish a theme for the event and so on. When you have a superb plan in place you lay the groundwork for a social media strategy that resonates with the right people and achieves real results.

Social Media icons

Choose the Right Platforms

Different social media platforms cater to diverse audiences and types of content, each offering unique ways to promote your event.

Facebook

Community Building and Detailed Event Pages:

  • Event Pages: Facebook gives you the opportunity to create a dedicated event page with all the details, including the date, time, location and agenda. You can invite your friends and followers with the click of a button, and encourage sharing amongst your connections, instantly expanding your reach.
  • Groups: Facebook makes it easy for attendees to form a community group where they can interact before, during, and after the event. And if you as an event planner keep a close eye on community groups, you could gather a lot of valuable insights from their conversations.  
  • Live Streaming: Host live Q&A sessions with speakers or behind-the-scenes glimpses to generate interest before the event. Be sure not to give away too much during your live streams though, so you can leave your audience wanting more. Give viewers a sneak peek of what they can expect at the event, whetting their appetite for content and experiences that await them.

Instagram

Visual Content, Behind-the-Scenes Peeks and Stories:

  • Posts: Instagram is perfect for sharing high-quality photos and videos of your event. Whether it be promotional videos, speaker highlights or behind-the-scenes content – anything that generates a buzz!
  • Stories: Use Instagram Stories for daily updates, polls, countdowns and interactive Q&A sessions. This is a great way to ensure your audience never forgets about your upcoming event.
  • Instagram Video: This allows planners to post longer videos, such as interviews with speakers or recaps of previous events.

X (Formerly Twitter)

Real-Time Updates and Engaging with Attendees:

  • Live Interactions: If you have a presence on X, you can provide live updates during the event to keep your followers in the loop. Share impactful quotes from speakers, key highlights and memorable moments using event-specific hashtags to increase interactions and boost participation.
  • Polls and Questions: Engage your audience by creating polls and asking questions related to the event’s themes and topics. This interaction provides valuable feedback and insights into attendees’ experiences. 
  • Retweets and Mentions: Retweet posts from attendees to highlight their experiences and make them feel valued and adored. Respond to mentions and comments quickly to foster a sense of community and show your guests that you truly care.
woman texting on phone

LinkedIn

Professional and B2B Events:

  • Articles and Posts: Share in-depth articles on LinkedIn that delve into the event’s key themes and are focused on topics that will attract your target audience. Excellent content can position your event as a thought leadership platform and help generate pre-event buzz.
  • Event Promotion: Use LinkedIn Events to create a polished, professional-looking event page with all the necessary details. Invite your connections and motivate attendees to share the event with their networks.
  • Networking: Guests can connect and network through LinkedIn before the event by joining related groups or engaging in discussions on the event page. After the event, you can share follow-up content and encourage participants to connect with new contacts made during the event.

TikTok

Creative, Short-Form Videos that Can Go Viral:

  • Trendy Challenges: Create event-related TikTok videos that attendees can participate in, such as dance or lip-sync challenges. The more user-generated content you can get out onto the web, the better! These challenges can quickly spread and, if you’re lucky, your event could even go viral.
  • Behind-the-Scenes Content: Post fun, behind-the-scenes videos showcasing event preparations, team activities or sneak peeks of what’s to come. These authentic glimpses humanise your brand, build anticipation and offer followers exclusive insights.
  • Interactive Hashtags: Try using trending hashtags to increase the discoverability of your content and join larger discussions. Create unique, event-specific hashtags so attendees can easily share their experiences and help gather all related content in one place.
people taking selfie at event

Consistently Create Content

Mix up your posts with a variety of content types:

  • Images and Graphics: High-quality visuals grab attention. Use event logos, speaker headshots and teaser images.
  • Videos: Create hype with teaser trailers, interviews and behind-the-scenes footage.
  • Stories: Use Instagram and Facebook Stories for real-time updates and interactive content.
  • Polls and Questions: Engage your audience with interactive posts to generate buzz and collect feedback.
  • User-Generated Content: Encourage attendees to share their own content related to your event, and repost it with the appropriate credits.

Wrapping It Up

Social media is a powerful instrument in your event promotion arsenal. Remember, the goal is to promote an event but beyond that, you want to create a special experience that resonates with your audience and keeps them coming back for more. So get creative, have fun, and let social media work its magic for your next big event! Let The RSVP Agency help you craft a standout social media strategy that guarantees high visibility, and together we can make your next event unforgettable.